Georgeta Ghica - Aspects of Business Communication

Business communication is equally complex and attractive.
Selling and buying things, promoting products and services, writing to partners, negotiating bank loans, speaking or writing to potential employers, talking with superiors and subordinates, are but few situations in which those involved can easily find out how important the ability to communicate is.

Aspects of Business Communication is meant to offer the reader the opportunity to get familiar with specific knowledge with reference to both written and oral communication in business.

With all its examples, descriptions and letter samples, the book is intended to be a useful instrument for investigating business communication, both theoretically and in a practical perspective.


TABLE OF CONTENTS

Preface

CHAPTER 1 INTRODUCTION TO COMMUNICATION


1. 1 Linguistic communication



1. 2 Business communication



1. 3 The language functions



1. 4 Forms of communication



1. 5 Oral vs. written communication



CHAPTER 2 A STRATEGIC APPROACH TO BUSINESS COMMUNICATION



CHAPTER 3 WRITTEN BUSINESS COMMUNICATION



3. 1 General aspects



3. 2 Effective business writing



3. 2. 1 Selection of words



3. 2. 1(a) Denotation and Connotation



3. 2. 1(b) Concrete and abstract words



3. 2. 1(c) The tone of the message



3. 2. 1(d) Short and long words



3. 2. 1(e) Timesaving words



3. 2. 1(f) Familiar and unbiased words



3. 2. 2 Developing sentences



3. 2. 2(a)Types of sentences



3. 2. 2(b) Active and passive voice in business writing



3. 2. 2(c) Making up good sentences



3. 2. 3 Building up paragraphs



3. 2. 3(a) The topic sentence



3. 2. 3 (b) Paragraph unity



3. 2. 3(c) Position



3. 2. 3(d) Order



3. 2. 3(e) Continuity



3. 3 Business letters



3. 3. 1 General aspects



3. 3. 2 The layout of a business letter



3. 3. 3 Types of business letter layout



3. 4 Application letters, cv-s and letters of intent



3. 4. 1 Building up a good career



3. 4. 2 Application Letters/Cover Letters



3. 4. 3 The Curriculum Vitae



3. 4. 3(a) General Information



3. 4. 3(b) Types of CVs



3. 4. 4 Letters of Intent



3. 5 Letters of Complaint



3. 5. 1 Making complaints



3. 5. 2 Explaining the problem



3. 5. 3 Suggesting a solution



3. 5. 4 Oral vs. Written complaints



3. 5. 5 Mild to Strong Complaints



3. 6 Adjustment Letters



3. 6. 1 Accepting responsibility



3. 6. 2 Rejecting responsibility



CHAPTER 4 ORAL BUSINESS COMMUNICATION



4. 1 Oral Presentations and the communication strategy



4. 1. 1 The objectives of oral presentations



4. 1. 2 The audience



4. 1. 3 The format



4. 1. 4 The PMM Concept



4. 1. 4(a) The person



4. 1. 4(b) The Message



4. 1. 4(c) The Media



4. 2 Business meetings



4. 2. 1 Size of meetings



4. 2. 2 The purpose of meetings



4. 2. 3 Types of meetings



4. 2. 4 Managing a business meeting



4. 2. 4(a) Roles and responsibilities



4. 2. 4(b) Working through the agenda



4. 2. 4(c) Speaking in meetings



4. 2. 4(d) Active listening in business



4. 2. 4(e) The chairperson



4. 3 Business negotiations



4. 3. 1 Definition and characteristics



4. 3. 2 Negotiating strategies



4. 3. 3 Main stages of a business negotiation


BIBLIOGRAPHY

LIST of FIGURES


Autor: Georgeta Ghica
Format: 17X24 cm
Nr. pagini: 110